How Does “Phoenix Real Estate Guy” Attract Clients On Twitter?

We love featuring social media success stories because they prove, in actions not just words, that social media marketing works, if planned intelligently.

In a previous post, we raved about two dedicated Realtors who used social media to spread love during the holiday season.

Today, we are honored to feature Twitter success story of Jay Thompson – aka “Phoenix Real Estate Guy”.

(If you are a Real Estate professional and love to share your social media success story with our readers, we will be happy to feature your story in Garious book and/or blog. Please check the end of the post for more details.)

Jay Thompson In a Nutshell

If you haven’t heard of Jay, then allow me to ask: How was your trip to Mars?

Jay is a highly regarded and sought after Real Estate professional. He is all over the place and his blog ranks number 1 in the top Real Estate blogs.

In spite of his smashing success, he has a very soft human side to him. And his Twitter bio says it all:

Look at the beautiful picture of his hands with LiveStrong and “weloveclint” ribbons on top of a photo frame of Clint and his family. (Sadly, Clint passed away last December after a courageous battle against cancer).

As a woman, my absolute favorite part in his bio is where he says: “My wife rocks!”.

You can’t help but fall in love with him at first Twitter profile sight! Jay presents a beautiful example of someone who understands that social media is about business humanization.

In addition to the love factor, Jay’s profile invites credibility and trust as he cared enough to include his facial picture, plus.. his phone number in the background image.

You may be saying to yourself: Ok I got it! His Twitter profile rocks. Please take me to his Twitter clients story.

Well, I am sorry to shock you but I already started his success story! I am quite certain that the time and effort jay took to make his Twitter profile so appealing had a significant effect on his success story. That’s the foundation.

As for the rest of the story, Jay was kind enough to share it with Chris Porter, a passionate social media educator and Garious success partner.

Let the Phoenix Real Estate Guy Tell The Story!

Here is what Jay had to say:

Using Hootsuite, I set up a search column to return Tweets that contain “Moving” and “Phoenix”.

One evening, a tweet came across in that column. It went something like this:

“Husband and I may be moving to Phoenix. Have no idea where to start.”

I responded with this:

You’re about to get inundated with people offering to help. Be careful. If you have questions, just ask. No obligations.

I then followed the user, in case she wanted to “DM me” (send me a private, direct message). There was no follow up Tweet to her. No pressuring. No claiming to be “the best!” or a “Top producer!”. No asking her for her email or phone number.

About 20 minutes after my Tweet, I got a direct message from her:

Wow, you weren’t kidding! Flooded with responses, lots of sales speak, but no real help. Can I email you?

Thus, began an “email relationship” with a potential client. She asked a few questions, I answered. She wanted to search for home online; I sent her a link to our home search site.

Again there was no pressure. No constant follow up. Just being available to help when she needed help.

About three weeks after our last email exchange, I got a phone call. It was from my new Twitter friend who was coming into town to look for a home.

“We want you to be our agent,” she said. “I’ve had to block a few Realtors on Twitter who keep harassing me. You never did. You just helped, and my husband and I appreciate that help. And your approach.”

Blocked. On. Twitter.

We chatted about that when we finally met face-to-face. Apparently some agents were relentless in their pursuit of business, with one Tweeting this person every day – and never once offering any real help, rather they just asked over and over for her business; talking more about themselves than the potential client’s needs.

We looked at several homes, placed on offer on a few. As it turns out, the job relocation didn’t work out and they never bought a home in Phoenix.

However, we are now friends on Facebook. We exchange Christmas cards. They refer people to us.

If/ when they ever move to Phoenix, we know who they will choose to be their real estate agent…

As you noticed, I underlined my favorite parts as they reflect vivid understanding of social media’s unwritten rules: Offer genuine help and NEVER hard-sell!

This great story inspired so many social media sales tips for Real Estate professionals that I will dedicate an upcoming post to explain. Stay tuned for that!

You Can Be Next!

Are you a Real Estate professional? Do you have a social media success story to share? We would love to feature your story!   Please contact us or pitch us on Twitter (@Garious1) —- To Your success!