In a couple of weeks, Facebook’s Timeline will be permanently added to all users’ profiles. Though many users have already opted-in to try the new features, there is still a significant portion of the Facebook population that stays unaware.

Unfortunately, real estate professionals may find themselves in this segment; however, it is important to understand what Facebook Timeline has to offer. When optimized and used properly, Timeline can provide a wealth of benefits to the professional, ranging from lead generation to cultivating relationships with clients. Therefore, instead of frantically figuring out Timeline upon transition, take some time to learn about the imminent change to ease and adjust your profile at your own pace. Read the rest of this entry »