When it comes to social media marketing, many are still in the dark as to where and how to connect with leads, prospects and customers to ensure that business goals are met.  Is it all about a question on management, branding.. or both?  Can real estate professionals get down to the bottom of social media engagement by mixing best practices with SEO?  Two things are certain though: Your online reputation matters a lot and measuring the impact of your campaign is very much real. Read the rest of this entry »
We love featuring social media success stories because they prove, in actions not just words, that social media marketing works, if planned intelligently.

In a previous post, we raved about two dedicated Realtors who used social media to spread love during the holiday season. Read the rest of this entry »

What does the word “partnership” mean to you?

In plain English, a partnership means a collectively beneficial agreement to all parties involved. Because of its win/win nature, partnerships are generally easy to form if the best interest of everyone involved was taken into account. Read the rest of this entry »

On-Ramp: Determining Your Customer Segment

In: On-Ramp Book

Author: Aaron Eden

21 Jan 2012

We will now continue our journey of helping real estate agents utilize the lean canvas to determine if they have a viable business model and create a social media marketing strategy through the same process.   This is a section from our new “On-Ramp: Your Social Media Roadmap” book.  The introduction to this section is available here.  Please try this out and share the results with us in the comments below!

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Read the rest of this entry »

"stop sopa"Knowledge is power and our voice is tested once again as sites, big or small, took on a blacklash this 18th.. by blacking out their websites to protest the internet censorhip bill under the guise of SOPA, PIPA ( and who knows what’s next ).  Never underestimate the power of the Social Web.. Read the rest of this entry »
We said it before and we will say it again: Social media is NOT about the media! It’s all about building relationships with people you do business with.

Can these relationships turn into solid partnerships? You bet!  Thanks to Twitter, Garious founder, Aaron Eden, met Chris Porter, a gifted social media Read the rest of this entry »

According to Wikipedia, innovation is defined as:
The creation of better or more effective products, processes, services, technologies, or ideas that are accepted by markets, governments, and society. Read the rest of this entry »

On-Ramp: An Introduction to Lean Canvas

In: On-Ramp Book

Author: Aaron Eden

14 Jan 2012

As some of you may already know, we are in the process of writing our new social media marketing book for real estate agents.  We are utilizing a lean publishing model which means that we will often test individual pieces of content for the book with our readers and solicit feedback.  What follows is one of the early chapters which is intended to help a real estate agent take a step back and analyze their business holistically so that they can eventually create a marketing plan. Read the rest of this entry »

Seriously! You’ve got to have a little ‘crazy’ factor in order to thrive in these mesh-mashed world of social media – where people and businesses won’t fail to ‘wow’ you, every now and then.  Even #CES2012 didn’t escape its clutches.  You’ve got to revamp your social skills if you dream of becoming one of the influencers on the Web.. and rumor has it that someone’s been keeping tabs on what you’re sharing and..  MySpace is back from the..? Read the rest of this entry »
In a nutshell, Lean Canvas is a one-page page business model that can serve as a practical replacement to traditional business plans. It is generic enough to accommodate businesses of all types and sizes, including Real Estate. Read the rest of this entry »

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  • Amanda Price: Socialization can bring you to places, even online :) [...]
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